It is currently 6:44 in the morning and I have the day off to recollect all of my thoughts about the Fabric Fashion Show two nights ago. Held at the Copper Door in Downtown Santa Ana on August 8, 2013. I am in this limbo stage where I feel bittersweet about everything. That night I had a dream that I had a son and he grew up. He was beautiful and he just grew up. I feel that way about the fashion show. Fabric was conceived, born, a child, an adult, and then out of my life and just a memory. I grew so much and learned so much. Now I know my potential and what more I could do the next time to make the experience even better. I was stressed in the beginning and no other emotion existed at that time. I arrived at two, started preparing and planning the day. There was a lot of downtime and a lot of time where we did not know what to do. Marilyn, Victor and Ed worked on the lights whereas the volunteers helped with the chairs and gift bags. Alvin, the owner, left early and so he put me in charge of everything. I felt very powerful to be honest. I had to sign off on two beer shipments and carried a keg. Then I had to kick some people out, pretty awesome.
Lien of Laila Lupe(www.facebook.com/lailalupe) and also one of my best friends who had this vision with me from the beginning had to focus on her line which was understandable and the band -The Kyms were mad at first. They were there earlier than everyone else. But they were amazing, I compare their music to a mixture of a Gwen Stefani from No Doubt to Paramore with their own soft reggae feel. I heard great things that night and that all ended up working great. The models were amazing in that line, Jho and Tiff were just amazing. They were classy and poised. Laila Lupe could be described as a mixture of masculine and feminine with a modern spin to a vintage piece. Hair and makeup done by Annie Le and Bory Herr.
Alexa Rabago from Lexie (www.shoplexie.com) was very professional and maintained perfect communication from the very beginning. Her line consisted of about 11 looks and mostly were bralettes and shorts with some swimwear. She has a lot of talent. Not only is she a TM alumni, she works for a great company and she works on her line. She is definitely a busy bee and I have the utmost respect for her. Everyone was hyped during her line because the girls did a little dance routine afterwards. All of her girls were super confident, sexy and kicked ass. I have 100% faith that she could get to where she wants to be.
SWAV Apparel has been an interesting experience. Me being the control freak I am, I was worried that their line was going to be bland because his work mentality is a lot more lax then mine. Anthony and I would be inconsistent with our communication. He was very busy with his line which is a men’s underwear line (www.swavapparel.com) and doing conventions and partying. He graduated from Chapman University and his partner is Haris Karimwon. Their line won for being a great small business with a lot of potential and so won a year of renting space at The Arc. Great space and great concept. Overall, their walk was adored by the crowd. No one could complain about men parading in their underwear. Beautiful bodies and beautiful little briefs (no creeper status). Cameron was awesome because he did a little dancing and I heard people cheer crazy for him. I’d like to work with them in the feature. Not much you can do with a men’s underwear line but from the outside, they look organized and put together but their figuring out their techniques too just like everyone else.
Arma Clothing(www.armaclothing.com) can go places if they really focused. The two owners are cousins and they’re really chill guys but we lacked communication and they just did what they did. They came late, we had to switch the line up for them, they didn’t communicate with me and they didn’t seem as focused until the last minute. They could get there if they got more organized and I’m definitely willing to give them another chance. Everyone makes mistakes in the beginning. Their line epitomizes urban wear. They have a lot of graphics and it can sell! They did make a great distribution with the shirts for the goodie bags. So they utilized our marketing a lot but they just weren’t as professional. You win some, you lose some. It’s expected in the beginning.
GCS Santa Ana (www.gcssantaana.com) just had graphic tees. They underestimated the turn out of the night and even admitted to it so they weren’t as committed and I never spoke to them until the day of. They already are established and have a business in DTSA. Not much to say but I already respected their company and I would like Konsept to collaborate with them a lot more in the future. Now that they could see what we are capable of, I think it’s in the works. They really incorporate the local talent in their business and it’s super exciting to see what the future holds.
Alexa Yoshimoto is one of my closest friends and she is very very talented. Her voice is the type to give one chills and I want her to pursue her dreams in terms of singing. She did it right though, she finished college first. That night she came when she was asked to which was very professional of her. Unfortunately, I didn’t have a sound person so it was difficult to hear her during the show. Sad to say that that was a definite hiccup. No one could hear shit in the back and I’m upset about that. We’ve already let the owner know and it can be fixed for next time.
BGC - Bad Girls Club - Gina Hong. Luckily, I could call her one of my sisters. We’ve been through a lot together and she actually made me cry when she performed Body Party. Part of the reason why I wanted to be a publicist was because I was inspired by her. That’s when I knew I achieved my goal as a publicist. Because the first person I ever wanted to promote was dancing on the stage i set up in our first fashion show. I just thought it was an amazing realization even though I looked like an idiot for crying during a sexy dance piece. She is definitely going places, with or without me.
Brian To Earth. There was the same feed problem from the mic. You couldn’t hear shit and unfortunately not many people were able to hear him. I don’t know too much about him other than the fact that he is 19 years old and he wants to be someone. I have to hear him more to make an honest opinion.
We raised $500 at the bar and $300 at the fundraiser. So we pretty much broke even but it’s okay for our first show. We know what’s the deal now. We definitely packed the venue and reached that goal. Thanks to OC Register, OC Weekly, Santanero Zine, TNT Tauna, and OC Fashion Association. They helped make our promotion be on point. But we didn’t make a lot from the raffles or cake pops because our booth wasn’t well lit and my volunteers kept leaving their posts. So we could have made more with that.
The venue was beautiful, the people were beautiful, the show was beautiful. Next time though, we need more people to put the guests in their place when the designers are showcasing.
Fabric Fashion Show.